- Saturday, 12 September 2026
Kathmandu, Sept 12: A book ‘Ad Guru: Principles and Experience’ authored by advertisement expert and entrepreneur Nirmalraj Paudel has been released.
Noted industrialist Binod Chaudhary, media entrepreneur Bhaskar Raj Rajkarnikar, and former justice and cyber law expert Dr. Shreekrishna Bhattarai digitally unveiled the book.
The book covers topics such as state of Nepal’s media industry, ad creation its market, and the evolving advertising culture. It also presents the current situation and challenges facing mass communication in Nepal, as well as the history and concepts of advertisement creation and distribution.
In the book, Paudel, who also served as the President of the Advertisement Association of Nepal (AAN), elucidates his professional ups and downs, society’s perception towards advertisement, and successes and failures he came across in the advertising business.
Author Paudel shares his efforts to bring innovation to the ad industry along with the knowledge he gained, aiming to provide insights for the current and future generations involved in Nepal’s media and ad industry. —
